Terms of service

vivo ("we," "us," or "our") is the manufacturer and provider of vivo products (including smartphones, earbuds, and other connected products) and the company responsible for processing data related to vivo products. To comply with transparency obligations under EU data law, this  vivo Data Policy (this "Policy") covers the following:

1. Data: What data is generated by vivo products and related services? How is such data generated?

2. Storage: How is such data stored?

3. Use, sharing and transmission: How do we use, share or transmit your data?

4. Your rights: What rights and choices do you have regarding such data?

5. Contact: How can you contact us?

We have drafted and published the vivo Privacy Policy (hereinafter referred to as the "Privacy Policy"). Our Privacy Policy explains how we collect, use, store, disclose, transfer, or otherwise process your personal information in accordance with applicable laws regarding the protection of personal data, and also explains your rights in connection with how we use the personal information we collect from you when you use our products with their accessories, our applications, our operating system, our websites, and our other products or services. Therefore, in this Policy, we primarily provide details about data generated by vivo products and related services (referred to as "Data"). For details regarding Personal Data, please refer to our Privacy Policy. You can view our current Privacy Policy at the following link: https://www.vivo.com/global/about-vivo/privacy-policy .

For more information about connected products and related services, please refer to the product manual and the user agreement or terms of use in the settings of the relevant service.

1. Data

To provide you with our products or services, vivo products and related services generate various types of data. Depending on the products or services you use, this data may include the following categories:

(1) Device and system information:

Device identifiers (e.g., IMEI, serial number, eMMC ID, UFS ID, MAC address , GAID, GUID, Android ID, etc.), device manufacturer and model, country or region code, software version, operating system information, customization information, language and other settings, device hardware information (temperature, CPU information, screen configuration and parameters, etc.), device activation time, device usage, and other necessary information.

(2) Information about the application software:

For example, the list of installed applications, application identifiers, application names, application versions and status, application usage, etc.

(3) SIM card information:

For example, SIM card serial number, IMSI, phone number , mobile operator, etc.

(4) Account information: 

For example, account registration information (including the phone number or email address used to register the account), account ID, username, profile photo, account login status, and login history. 

(5) Network information: 

For example, Internet Protocol (IP) address, cell ID of the area in which the device is located, network type, network connection status, etc. 

(6) Sensor data: 

For example, location, movement, environmental measurements, etc.

(7) Location data: 

When you access certain location-based services (for example, when using navigation software or getting weather information for a specific location), those services may need to obtain the approximate or exact location of your device . This information may be obtained using GPS, Wi-Fi, or the service provider's network ID. You can refuse to share your device's location information by disabling or restricting access to location services or certain applications and features in the settings.

(8) Log data: 

When you use products or related services, we may need to store information related to your use of certain features, applications, and websites. This may include data related to cookies and other local storage technologies, IP addresses, network request information, temporary message history, standard system logs, crash information, and log information generated when you use a service (e.g., registration, access, activity time, etc.).

(9) Other data generated during your use: 

For example, when you use the phone function, call records are created. When you use the camera function, photos are generated. When you use the recording function, audio information is generated. When you use the note function to enter text, files are generated. When you use the face or fingerprint function to enter biometric data, corresponding face and fingerprint information is generated. The above data is generally processed only on your device and is not uploaded to our servers. You can decide how this data is managed and used.

Such data is typically generated continuously while you use products or relevant services. The estimated volume of data generated depends on usage patterns, but can range from several megabytes to several gigabytes per month. When you stop using the product/service or cancel the service, the product and relevant services will gradually stop generating data.

2. Storage

Such data is typically stored in standardized, machine-readable formats such as CSV, JSON, or proprietary application databases.

Data can be stored as follows:

- on the device (internal memory or SD card)；

- on remote servers (cloud backup, app servers) if cloud features or remote services are enabled.

The retention period depends on device settings, app configurations, and user options. For example, call logs and messages may be retained until deleted by the user, while some data (e.g., temporary files) is automatically deleted after a specified period.

3. Use, disclosure and transmission

We may use data generated by vivo products and related services for the following purposes:

(1) Providing the products and services you require

We use this information to (i) provide, maintain, update, improve, protect, develop, analyze, and resolve unusual issues across our services, products, and content; (ii) communicate with you about your products, services, or questions and answers; (iii) identify risks and ensure the security of your service account and improve our data loss prevention and fraud prevention programs; (iv) assess software compatibility and deliver customized products or services.

(2) Conducting the necessary internal audits, data analyses and performance evaluations

We use aggregated user usage data to analyze service performance, compile reports, or conduct evaluations, such as customer satisfaction ratings, product usage statistics, and product sales statistics, to provide better products and services to our customers, and to optimize our resources and their management.

(3) Fulfillment of legal obligations

To comply with applicable laws or a lawful government request, such as maintaining transaction information and fulfilling tax or reporting obligations.

(4) Other legitimate purposes

These other purposes are described in the specific terms or statements.

Such data may only be shared with third parties with your express consent or in accordance with legal requirements. You will be informed about potential data recipients and the conditions of data sharing before such a transfer takes place.

You acknowledge and agree that this information may be shared to provide you with relevant products or services under the following circumstances:

(1) Entrusted processing 

We process the aforementioned data ourselves or by engaging our affiliates and service providers to process this data in accordance with our instructions. We sign agreements with these companies to ensure that their processing practices comply with this Policy and protect your data to a standard no less than ours.

(2) Service provision and statistics 

In order to provide you with specific functions or to perform statistics and billing for advertising services, we may make the aforementioned data available to the relevant service providers or other parties designated by you, including advertising companies, logistics companies, online service providers, e-commerce platforms, external technical service providers, mobile operators, etc. We require the data recipients to comply with applicable data protection laws and take the necessary and appropriate measures to protect the aforementioned data.

(3) Compliance with legal requirements

We may be requested by local authorities or legally obligated to disclose the above information.

(4) Change of control 

In the event of an actual or future merger, restructuring, or sale, we may need to disclose the aforementioned data to affiliated third parties. We will send you advance notices containing the names and contact information of the recipients and require them to comply with this Policy when processing the aforementioned data. 

(5) Public announcement

We will only disclose the above information publicly in the following cases: (i) with your consent; (ii) where there is a legal basis or for appropriate reasons: We may disclose the above information if required to do so by law, legal process, litigation, or in response to a request from a public authority.

Please note that our products or services may also include products or services of third parties. The use of data by third parties is subject to laws, regulations, and the data policies of those third parties. We are not responsible for, and cannot control, how these third parties use your data. We recommend that you read the third parties' privacy policies before using such products or services and decide whether to use them. Your use of these third-party products or services is at your own risk.

4. Your rights

Under EU data law, users have the right to access, receive, delete, and transfer data generated by connected products and related services, or to stop the transfer of data . They also have the right to lodge a complaint with a supervisory authority.

To exercise the above rights, you can submit your request via our data support website . We will respond to your request promptly. 

Upon your request, we will confirm whether we store or process data generated by connected products and related services. Under certain circumstances, we may not comply with your request, for example, if we cannot verify your identity, if doing so conflicts with our legal obligations, if the data in question contains our trade secrets, if doing so would harm the interests or rights of others, or if doing so would involve disproportionate costs or effort. In any event, we will respond to your request within a reasonable timeframe and provide you with an explanation. 

Please note that we may retain records of our communications with you and other information relating to your exercise of your rights.

5. Contact

If you have any questions about this Policy or would like to exercise your rights under applicable law, please tap here to visit our data support website . We will endeavor to respond to your request promptly and within the timeframes required by law.

Our addresses: vivo Mobile Communication Co., Ltd., located at No.1, vivo Road, Chang'an, Dongguan, Guangdong, China

Our representative in the European Economic Area: vivo Mobile Communication Iberia SL, located at Calle Orense 58, Planta 12 - C, 28020 Madrid, Spain

We reserve the right to update our policy at any time. This policy may be updated to reflect changes to our practices or changes in applicable laws. We will notify you of any material changes by reasonable means and update the "Last Updated" date at the top of this policy. Our current data policy can be found at the bottom of vivo's official website.